AdSwaps for List Building

 

Ad swaps are free, making them a great for list building. They work by you finding people who publish similar e-zines to you, and asking if you can post an ad in theirs in exchange for putting an ad for their e-zine in yours.

Ideally, you will do this ad swapping with a few e-zines, and that should bring you a lot more subscribers. Once you find that a decent number of people have signed up from this traded link and you start to see the number of subscribers fall, you can assume you have exhausted that market and move on to some different e-zine lists with which to trade ads.

E-zines have greater usefulness than this for list building. People rarely sign up with you having only seen your link first. They need to learn to trust you first. They need to know that you know what you’re talking about… that you’re an expert. A well written, informative e-zine, which you will promise to deliver by autoresponder every week or every month can help to reassure them of these things, so you will get more links. They are great publicity tools.

 

Choosing Your Ad Swap Partners

You should choose a relevant business for your ad swap partner. They should not compete with you, but be in a business that complements yours. That way, you will get a target audience, who are warmed up, ready to buy from you. It is cheap, too, and as well as increasing your list building, you may make a good number of direct sales as a result of this ad swapping.

Most e-zines are archived online. That means that the life of your ad lives on into the future, without you having to spend anything at all!

You should also try to have some input into the placement of your ad within the e-zine. Choose as many related e-zines as you can, because the more you get your ad out there, the more people who will see the link from which to join your mailing list.

Ad swapping in this way also allows you to ride on the back of the trust that your ad swap partner has built up with his or her subscribers. By virtue of the fact that this internet marketer has allowed you to place an ad on an e-zine that they trust, they will feel that they can trust you too.

Now, you should have a mailing list, so you better use it! It’s a lot easier to keep selling to people who already know you, than continuing to find new customers. You need to make the most of the captive audience who are already interested in your business and what you have to offer. That is the real beauty of having a mailing list.

Trust is vital in business. Trust isn’t given to you overnight. It has to be built up over time, as you build a relationship with people, to entice them to sign up for your mailing list and to stay on it. Your mailing list and the communications you send out through it will help you to build up relationships with your potential clients.